Without notice emergency physicians at even the smallest EDs can be thrust into the limelight. Beyond dealing with the medical needs of the patients which is the first priority, as a physician leader you will also have public relations responsibilities during this time of crisis. Today we will review some Dos and Don’ts of dealing with the press after a mass casualty situation.
1. A truckload of cows broadsides a school bus and 30 children are brought to your emergency department. 4 are critically injured (children, not cows) and about 10 have sustained moderate injuries, the remaining 10 have minor injuries. Several other victims were taken to a local Children’s Hospital. You have expertly managed the initial portion of the event and the critical patients are admitted or off to the operating room. What are the next priorities?
A. Make sure a list of the involved patients is being put together.
B. Perform hand hygiene.
C. Check your hair for the cameras at the press conference.
D. Restock the pediatric disaster boxes.